Founder Story: Why Crunchi

When I quit my job from burnout a year ago, I realized I had spent years not listening to my body. I was constantly tired, bloated, and had severe acne breakouts.

I firmly believe food is medicine, and so I sought to answer one simple question: was I actually nourishing my body with the right nutrients? Protein. The right fats. And the one nobody seemed to care about: fiber.

Every app I tried had the same answer: count calories.

I have a history of disordered eating and years of food noise after it. Calorie counting doesn't make me healthier. It sends me spiraling. And these apps didn't stop at calories: even when I ate a healthy meal, they found a way to tell me it should be "better."

If you want the research and product reasoning behind that choice, read why Crunchi doesn’t count calories.

So I searched the App Store for a tracker with no calories and no food shaming.

It didn't exist.

The more I researched, the more I realized the biggest nutrition apps were never built by anyone who had lived my experience. So I decided to build exactly what I was looking for, from the ground up, myself.

Crunchi is built on one belief: you shouldn't have to choose between understanding your food and having a healthy relationship with it.

Crunchi turns your meals into a rainbow. Snap a photo and your arcs fill in: carbs, protein, fats, and fiber. It tracks the signals other apps ignore: polyphenols, added sugar, sodium, hydration, and how many different plants you're eating. And it will never shame you. The good days count. The days you color outside the lines count too. Crunchi celebrates all of them: your most colorful meal, your highest-fiber day, all of it.

A year in, I'm the healthiest and happiest I've ever felt around food. Not because I restricted more, but because learning about what I eat finally felt good instead of scary.

I hope Crunchi does that for you.

And Crunchi is only the beginning. It's the first product from Crunchi Labs, where we build products & tools that help you tune into your body's natural signals and wisdom. Our vision is bigger than one app: a world where everyone trusts their body.

I'm building this in the open. Try it, and tell me what you think. My DMs are open. Come eat the rainbow with me.

— Sophia Dominguez, Founder of Crunchi Labs

Download on the App Store